Agency Work /
Digital Design and Strategy, Interactive and Motion Design
Clients: Aetna, The Believer, PUNCH Drink, Presidential Leadership Scholars, Farnoosh Torabi, SV@Home, MANNA, Small Batch
CMYK is a lean digital agency based in Gowanus, Brooklyn with inhouse design and tech teams that interface closely to create unique interactive media. I work with CMYK on a project basis, providing UX and Visual design heavy lifting on apps and web projects.
I worked with CMYK to design a custom site for San José-based Silicon Valley At Home, a Bay Area affordable housing advocacy group. SV@Home works with partners such as Google to help fight the area's housing crisis. Given the organization's location and network, we went with a techy future-forward look and feel that defies the expectations of a standard non-profit site and offers a vibrant and energizing experience.
I began by reviewing CMKY's creative direction and designed three initial look and feel directions, and through several revision cycles with the client, evolved the design concept into a flexible, responsive system that integrated with their existing engagement platforms. The final visual design is informed by the post-modernist architectural style of new Bay Area development projects: making use of dramatic geometry, vivid colors, and foggy glass. I sat in on QA sessions with CMYK's in-house development team at various stages of the project to hone a launch-ready product that serves as a big upgrade from their previous website.
I worked with CMYK to ideate on precedents and look and feel mood-boards for a new web platform for PLS, a bi-partisan joint initiative between the Clinton, Bush, and LBJ presidential foundations. The site's primary goals are three-fold: to spread awareness and attract new applicants to the program, to serve as a dashboard for those currently enrolled, and to use as a networking for alumni after their program has ended.
We presented two moods: a sophisticated and reverent historic look, along with a more energetic and avocational aesthetic. The foundations were unanimous in going with the second option. I balanced the UX flows to put the editorial experience in the forefront, empathizing that to perspective students, the most persuasive testimonials would come from the alumni themselves. The site flow seeks to show the impact of the organization visually and experientially. These editorial experiences lead into user flows encouraging peer to peer networking, user-retention, and on-the-rails application into the program. I also created a kit of deployable visual assets for the client to use to further personalize sections of the site, while keeping with the fresh and memorable visual design.